Over 2 million customer reasons to get social

Find out more by selecting the social media areas below.

Leverage our partnership with the UK’s top YouTube vloggers to engage and inspire viewers through the coveted Mum’s Eye View channel that uses online video.


Amplify your Asda campaigns with branded tweets, driving sales amongst our 330,000 followers.


Post content to fans’ feeds or use behavioural targeting to reach your audience amongst our 1.5 million fans.


Mum's Eye View

We have partnered with Gleam Futures to harness the UK’s top social talent, reaching a new audience of customers. Mum’s Eye View, Asda’s YouTube channel is the result. It uses long form video content to inspire and enhance the shopping experience. High profile vloggers include Zoella, Tanya Burr, Alfie Deyes and Hannah Maggs, each having millions of dedicated followers.

As one of the fastest growing brand channels, Mum’s Eye View has attracted over 10 million views in just 18 months. Unique, branded content opportunities exist through single video sponsorship, series partnerships and through-the-line campaigns.

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