Branding opportunities across
370 UK stores

Select from the following to find out more about our in store advertising.

Because 76% of consumers make decisions at the point of purchase, Point-of-Sale Barkers offer brands prominent in-store advertising opportunities to compete on price and message and highlight special / seasonal offers. They capture and educate customers whilst they are in purchase mode and can generate impulse purchases. Regional and national marketing packages are available across varying barker types.

POS barker

Brands can advertise on the inside and outside of Asda trolley panels, reaching and influencing customers during their store visit. With each shopper spending an average of 45 minutes in-store, advertisers have the chance to capture the shopper’s undivided attention during that time. Regional and national opportunities are available.

Trolley panels

Security covers can drive footfall to specific aisles and straight to your product. Large, eye-level security gate covers allow clear communication as customers walk into store.

Security covers

Asda’s in-store radio, Asda FM, offers numerous opportunities to communicate with Asda shoppers during their store visit, which averages 45 minutes. Brands can enhance product awareness and influence shoppers during that important decision-making time frame. With two 30-second ad slots per hour, brands can achieve 168 slots per week, raising share of voice in-store. Target your ideal store locations through new broadcast targeting packages.

Asda FM

Drive sales of products by actively promoting in-store. Brands can engage customers as they shop with a real sensory experience, allowing them to see, smell and taste the products. Enhance the promotion with stand-out displays, PA system announcements and costumed sampling staff.

Active selling & sampling

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