Engage and influence shoppers across Asda’s digital platforms and beyond

Get your products in Asda’s customer’s virtual shopping basket: With over 27% of UK shoppers going online for their groceries and with customers on average spending three times more than an in-store shopper transaction, the opportunity to share your brand message and generate real substantial sales

ASDA.com is the second largest online grocery channel in the UK and growing. The grocery site alone sees over 800,000 visits each week, and millions of loyal customers follow Asda online – numbers which are only increasing, so now is the time to make an impression online.

Our media platforms support brands to target shoppers at different points of their journey within Asda online, whether that’s in-store or online through channels like Asda store locator, Asda.com, Asda groceries or Asda price guarantee. Through Asda’s digital channels brands can connect with those customers that are researching, browsing and are firmly in the buying mindset.

107 million page
views per month

107 million page
views per month

47.4% of customers have children

47.4% of customers have children

58% are aged 30-49

58% are aged 30-49

80% of our audience are women

80% of our audience are women

Customers spend an average
of 14 minutes on Asda.com

Customers spend an average
of 14 minutes on Asda.com

4.7 million unique customers

4.7 million unique customers

Enhanced targeting capabilities with WMX

WMX’s specialised software enables brands to reach consumers using first party data that allow us to segment and target users based on their behaviour. The result is more targeted campaigns, less wastage and increased ROI. We currently offer brands 22 pre-built campaigns from Pet-Lovers and Back-to School to Premium Shoppers and Mums with Newborn/Toddlers.

The trusted digital destination that delivers more

Influence Asda’s shoppers through high traffic website locations.

Native placements offer seamless cross-platform integration into Asda Groceries. Brands can own a Category and be anchored to the top position in Departments and Aisles.

Native placements

IAB placements offer a growing range and size of placements across desktop and mobile platforms. Formats include expandable, rich media and in-banner videos.

IAB placements

Branded Zones present the opportunity for customers to immerse themselves with your brand online – from dynamic creative and video content options, to an easily-shoppable product area, let Asda customers engage, interact and make purchases with your brand.

Branded zones

Brand shops can be used to showcase multiple product ranges. An increased product presence, at the point of sale, leads to more ‘click to buy’ purchases.

Brand shops

Email marketing engages shoppers through ad placements, solus campaigns or ratings and review requests. These campaigns typically outperform the industry average.

Email

Reach the ever-expanding app user market with Asda’s own mobile grocery platform. Not only does this innovative app allow customers to shop directly from their tablet and smartphone, but it also delivers rich, dynamic content directly to over 1.2 million users. Choose between immersive in-app content options or get your message heard with a notification alert direct to the user’s device.

Asda app

You may be interested in...